UM held the Project Opening Presentation of “Online User Interaction: A Cross-disciplinary Research Based on Digital Data”, a collaborative research project under Multi-Year Research Grant – Collaborative Research Grant (MYRG-CRG)

UM held the Project Opening Presentation of “Online User Interaction: A Cross-disciplinary Research Based on Digital Data”, a collaborative research project under Multi-Year Research Grant – Collaborative Research Grant (MYRG-CRG) on 13 May at Ho Yin Conference Hall. The research team led by Prof. Zhao Xinshu introduced the research proposal in detail. This project aimed to develop a theoretical framework to understand the patterns and impacts of online user interaction to better predict information diffusion and human behaviors; based on this framework, this project would also use empirical data to solve problems in communication, sociology, public health, marketing, and management. UM Rector Song Yonghua, Vice Rector (Research) Ge Wei, Vice Rector (Academic) Hui King Man, Director of RSKTO Yang Zhixin and more than 20 scholars and students attended the presentation and actively participated in the interaction session.

In line with the University’s “3+3+3+3” strategic research layout and to promote the integration of interdisciplinary research fields, the University has initiated the Multi-Year Research Grant – Collaborative Research Grant (MYRG-CRG) which aims to provide financial support to academic staff to conduct collaborative and interdisciplinary research.

多年度研究資助-協同合作研究資助項目 「網上用戶互動-基於數據的跨領域研究」之開題報告會於5月13日在何賢會議廳舉行。項目負責人趙心樹教授及其研究團隊詳細介紹了項目研究計劃。該項目旨在搭建理論框架以解讀在綫用戶交互的模式和影響，從而更好地預測信息傳播和人類行爲。基於此框架，該項目還將利用實證數據解决傳播、社會學、公共衛生、營銷和管理等方面的問題。澳大校長宋永華、副校長葛偉（研究）、副校長許敬文（學術）、研究服務及知識轉移辦公室主任楊志新聽取了項目報告，現場亦有二十餘名師生到場聆聽並積極參與互動交流，氣氛熱烈。

爲配合澳門大學“3+3+3+3”的戰略研究布局，促進跨學科研究領域交叉融合，大學推出多年度研究資助-協同合作研究資助（MYRG-CRG），旨在為教學人員進行協同合作和跨學科研究提供資助。